Content
Sound like each client, every time.
For fractional CMOs and content leads who write for several brands in one week. Save each client's voice once. Every draft starts from it. One prompt gives you a draft that knows which words to use and avoid.
- Google Drive
- WordPress
- Mailchimp
The grind
Five voices in your head, one keyboard.
Monday is a playful bakery. Tuesday is a careful dental group. By Wednesday your software client sounds like a bakery too. Style guides live in five places. You paste them into every chat and still fix phrases by hand.
- Every new chat starts with pasting the style guide again.
- Words one client loves are banned at another, and drafts mix them up.
- You fix the same mistake in every draft because nothing remembers the fix.
The flow
From a saved voice to a draft you can use
Save the voice once
Share the client's brand guide from Google Drive (Shared Drives are not included), or connect their WordPress site so published posts come in as examples. Then save the tone, the words to use and the words to avoid in that client's mind.
Add the house rules
Rules like 'say affordable, never cheap' or 'always sign off as the team' are saved with that client and stay apart from your other clients.
Switch, and the voice comes with it
When you sit down to write, switch to the client. Claude loads their voice and rules before it writes a word.
mindbrand_voice_getBring in what is true
Armbrain finds what the draft needs: recent decisions, what the client has already said about the topic, and past campaigns and how they did. If Mailchimp is connected, the client's sent campaigns and their results are in the mind too.
briefingcampaign_historyDraft, then correct once
Claude writes the first draft. If a line misses, say why. Armbrain saves the correction and applies it to the drafts that follow.
store_correction
The payoff
First drafts that need edits, not rewrites.
Focus on the idea, not on remembering if this client says customers or members. Every fix stays with that client, so you never fix the same thing twice.
Change these first:
CLIENTCOMPANY = Copperleaf Bakery Co. Armbrain, write a draft for CLIENTCOMPANY. 1. Switch to the CLIENTCOMPANY mind. 2. Load the saved brand voice and any rules for this client. List the rules back to me, one short line each, before you write. 3. Ask me what the draft is about. Then search the mind for recent decisions, past campaigns, and anything the client has said about that topic. 4. Write a 150-word newsletter email on that topic, in the client's voice. Use only facts you found in the mind, and mark any claim you could not find a source for. 5. After the draft, list any words or phrases you avoided because of the client's rules. This is a draft for my review. Do not publish or send anything. If I correct a line, save the correction as a rule for this client.
Example prompt. The client and people in it are fictional; replace them with your own.
Before you rely on it: A draft can only follow the voice and rules you have saved. Check facts, prices and offers against the source before anything goes out. Armbrain writes drafts; you decide what gets published.
Go from idea to practice
More use cases
- Follow-through
Follow-up email in your voice
A follow-up that sounds like you and knows the call, waiting for your OK by default.
Read - New business
Kick off a new client
A new client's mind, first brief and kickoff call, set up in one sitting.
Read - Clients
Managing multiple clients
One mind per client. Say a name and pick up exactly where you left off.
Read
Give your next client conversation a head start.
Start with one client's mind and one real question. 30 days free, no card to start.